Who We Are

Our Story

Inspired by the ancient Adinkra symbol “Sankofa” — meaning “Go Back and Take It” — Nubian Roc’s journey began with a return to basics. We discovered the potent beauty of African black soap, coconut oil, and shea butter — timeless ingredients passed down through generations, rich with ancestral wisdom and healing energy.
Born from the heart of Africa, Nubian Roc was created to reclaim ancient beauty rituals that have nurtured generations before us. Our founder envisioned a brand that merges ancestral wisdom with modern wellness, crafting products that nourish both skin and soul.
From shea butter infusions, body butters, and african black soap to therapeutic herbal infusion oils and aromatherapy rollerballs, every Nubian Roc creation tells a story of healing, heritage, and harmony.
“When your skin is healthy, your confidence flourishes; when your mind is still, your spirit glows.”

Our Philosophy

Wellness with Integrity, We believe wellness is wealth.
Our approach is simple yet sacred — everything we make aligns with nature’s rhythm and the body’s natural balance.

• Pure Ingredients: 100% natural and preservative-free.
• Ethical Sourcing: Supporting fair-trade women’s cooperatives across Africa.
• Purposeful Crafting: Hand-blended with care, intention, and ancestral respect.
• Holistic Wellness: Designed to uplift your body, calm your mind, and nurture your spirit.

We don’t sell promises; we serve transformation.

Our Mission

To Empower and Elevate
We are more than a skincare brand — we are a wellness movement.
Our mission is to empower, educate, and elevate individuals and communities by making wellness both accessible and sustainable.
Our purpose is to:

Simplify holistic living for everyday people.
Create sustainable livelihoods for African producers.
Encourage entrepreneurship through our Business-in-a-Box Program, giving others the opportunity to build their own natural wellness brands.

“We rise by helping others rise.”
At Nubian Roc, collaboration is our competition — we grow by helping others grow. item

Our Promise – Beauty With A Soul

Every Nubian Roc product embodies purity, integrity, and transformation.
When you choose Nubian Roc, you’re not simply buying a skincare product — you’re embracing a wellness experience that reconnects you to the Earth, your heritage, and your highest self.

We live by the principle
“Sell to serve, not to take.”
We aim to serve your wellness journey with authenticity and grace — through products that feel good, do good, and make you whole.

Founder/ Creative Director

Akua Ngwenya

My favorite thing about Nubian Roc has always been the people — the community that continues to grow around a simple dream that started with shea butter. While I love formulating, mixing, and creating new products, what truly fills my heart are the people behind the journey — the women in Ghana who handcraft our unrefined shea butter, the soap makers who stir and sing around the black soap fires, the families who harvest and dry our cocoa and moringa, and our beautiful customers here in South Africa who have trusted us to bring nature back into their homes. They are the heartbeat of Nubian Roc.

Nubian Roc started as a spark — one woman’s desire to reconnect with her roots and to share the beauty secrets passed down through generations. I began with three products, selling door-to-door and on Facebook, not knowing that this humble beginning would blossom into a brand that has reached thousands of homes and inspired many others to build their own.

Looking back, I think of my dad — a man with endless ideas and unstoppable determination. I remember us selling chickens, bananas, spinach… anything he could think of to support his five children. Those moments taught me the true meaning of resilience, creativity, and faith. Today, I carry those lessons with me in Nubian Roc — using the same hands, the same heart, to create opportunities, empower women across borders, and bring healing through natural wellness.”

My dream is that everyone who uses Nubian Roc finds more than just skincare. I hope you find connection — to nature, to heritage, and to the calm that comes from caring for yourself the natural way.
More than anything, I hope Nubian Roc becomes to you what it has become to me — a purpose, a community, and a home.
Thank you for walking this journey with us. We’re just getting started — and the glow ahead is even brighter.
Bring Your Glow Out.

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